November 8, 2011 by oswestrychamberoftrade
Shropshire Hills AONB are providing a series of FREE workshops for local tourism businesses to improve their offer to guests and visitors. The final session will be held at:
Church Stretton – Wednesday 30th November 10.30am-3.30pm (Venue TBC)
All local businesses are invited to a one day session on Shropshire Hills stories and information on walking to better promote your own business and the area to visitors. Provided by the ‘Walking with Offa’ LEADER project.
Testimonials from previous sessions: “Most helpful and useful session. Ticks all the boxes! Thank you”
“It really made me think about marketing targetted at walkers”
The Shropshire Hills attracts many walkers on holiday and 80% of visitors go for a walk during their stays. Find out more about walking opportunities in your local area so you can help your guests explore on foot and encourage them to stay longer or return for more.
Familiarise yourself with local walks leaflets, maps and websites. Where are the long distance routes and when are the area’s many walking events? Find out about local walking groups and walk leaders.
Share and improve your knowledge about the landscape, heritage and wildlife that make walks in the Shropshire Hills so enjoyable. Who were Wild Edric and Jack Mytton? What are the stories behind the Devil’s Chair and Mitchell’s Fold? What are all those remains on Titterstone Clee and what’s important about the geology along Wenlock Edge? What wildlife should visitors keep an eye out for at what times of year?
Plus learn tips on how to promote walking in your marketing, how to suggest walks which take in local pubs, cafes and shops to boost local business and maybe even research routes from your own doorstep.
If you have attended one of the previous sessions and found it useful, spread the word as this is the last available session!
To book, please contact Jodie Griffith on 01588 674090 or firstname.lastname@example.org
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